![]() ![]() ![]() It’s no coincidence that many popular TikTokers like Drea and Andre Swilley used to be part of the Vine community. Eventually, users will begin to see more videos tailored to what they click on the most. That crowdsourced popularity is the result of a discovery page that doesn’t rely on a follower count, but rather, trends, popular jokes, and a shared feed that offers a more equal opportunity shot at fame. And when she went to this convention, people saw her and she was doing it with them and laughing as opposed to other platforms where people would criticize you,” Drea says. ![]() “There was this one girl who was doing a popular dance, and she didn’t do it right and people started making that into a whole challenge to do it like that girl. TikTok’s appeal is the endless display of 15-second videos featuring campy special effects, dancing reaction videos, and trending hashtags like #ThatsMyType, #HeyGirl, #EGirls, and #EBoys that are reflective of various subcultures represented on the app - no matter how random - including what Drea describes as a “weird obsession with Peppa Pig.” TikTok staff, and its users, 60 percent of whom are 16-24 (in the US), describe it as a collaborative space where it’s easier to go viral than other social platforms. ![]()
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